The main focus of my essay is an investigation on native mobile apps and responsive mobile friendly websites. I would like to investigate and understand advantages and disadvantages of native apps and responsive websites. My research would be helpful for understanding the reasons as to why increased mobile usage is impacting web design and mobile apps.

Key Issues:

  • How new technologies and the need for websites to be ‘mobile ready’ have impacted on web design?
  • How can websites provide a good user interface and user experience?
  • How can responsive website and native mobile app complement one another and round out a true mobile strategy?
  • To survive in the era of wearable technology, web design needs to be highly dynamic with strong emphasis on being interactive. But is there really a need of native mobile app?

 

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