After reviewing my research, I came across on an interesting article on SmartInsights authored by Dave Chaffey. In his article ‘Mobile Marketing Statistics Compilation’ he highlights key areas that mobile developers have to focus on to ensure effective competition.

Mobile media time – app vs mobile site usage?

Fig. 1 Image Source: SmartInsights.com

App usage (90% of time) dominates browsers in mobile usage

Fig. 2 Image Source: SmartInsights.com

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